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Primark

Designer | Jersey/knits, Denim
& Trend Forecasting | Reading, UK

Riot Girl Collection A/W 16

Riot girl looks to the 90s, rebellion and all that is girl power for inspiration for AW16.

Bold slogans, oversized sweats and hoodies, 90s crop tops, sexy detailing and leopard print are all key elements to this story. Technical drawings below are for jersey and knit only.

Denim SS 16

Hand drawn sketches & specs for Primark Denim, inspired by the Resort shows when Denim separates were having another 'fashion moment'.

Trend Forecasting

Primark Newsletter

Designed by Emma, the Primark Newsletter went company-wide.

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